News

Shire Leasing appoints new sales director

Shire Leasing has announced the appointment of Martin Ardern as ICT sales director.

In his new role, Ardern (pictured) will report directly to Helen Lumb, the company’s managing director.

He will build and lead a specialist ICT vendor finance team focused on developing new accounts and enhancing support for channel partners and resellers.

Ardern commented, “I'm excited to bring my specialist expertise and network to support this strategic area of growth at Shire, ultimately enhancing the accessibility of finance solutions for ICT investments and supporting SMEs and larger corporate entities to grow affordably.”

Lumb added, “We are thrilled to welcome Martin Ardern. With the rapid evolution of technology and the increasing demand for advanced equipment, businesses face significant challenges in maintaining up-to-date solutions while managing costs.

“Martin’s proven ability to forge strong relationships and develop bespoke finance programmes with channel partners will certainly help drive growth and affordable investment in this dynamic industry.”

Ardern has over 30 years of experience in asset finance, with two thirds of that focused on the technology sector. He has held senior positions at companies including BNP Paribas, GE Capital, and Lloyds where he created, built and deployed finance programmes with IT manufacturers and software companies.

Shire Leasing provides a range of channel finance solutions including technology lease, which allows SMEs to finance equipment, software licenses and associated costs under a single agreement.