New program benefits will further empower SnapLogic partners to amplify customer success and take advantage of the $12 billion application and data integration market. SnapLogic’s recent investments in its partner program have resulted in 60 percent growth in the past year, and the channel is projected to represent 40 percent of company revenue by the end of 2018.
“SIs, VARs, and technology providers face increasing pressure to act as strategic extensions of digital teams rather than one-off integrators,” said Rich Link, Vice President of Global Channel Sales and Strategic Alliances at SnapLogic. “Our customers are undertaking numerous digital initiatives around cloud data warehousing, data lakes, master data management (MDM), human capital management (HCM), customer relationship management (CRM), and Customer 360 that rely on integration for success. With these updates to the Partner Connect Program, we’re enabling our partners around the world to rapidly gain the expertise required to accelerate our customers’ strategic digital initiatives and deliver repeatable solutions built with our leading Enterprise Integration Cloud platform.”
Updates to the SnapLogic Partner Connect Program include:
●Training and education: Full curriculum of free sales and technical training to help partners rapidly build pipeline, close deals, and successfully implement SnapLogic technology. The number of trained SnapLogic consultants around the world has grown by more than tenfold year-over-year.
●Aggressive reseller discounts and referral rates: New deal referrals and reseller discounts encourage partner profitability. SnapLogic works closely with partners to support efforts to sell and deliver SnapLogic solutions to customers.
●Solution incentives: Special deal incentives to reward partners who build and go-to-market with repeatable solutions based on SnapLogic and SnapLogic’s technology partners such as Workday, Snowflake, and Reltio.
●Partner portal: Provides a single destination for updates, deal registration, field assistance requests, collateral access, LMS system access, and discount relief requests.
●Tiered program structure: Allows technology and implementation partners to customize their investment in SnapLogic and opportunities to grow their business.
Tarik Dwiek, director of technology alliances at Snowflake, commented “Customers are looking for ways to become data driven and enable better decision making so that they can speed time-to-market and maximize value delivered to the business. With SnapLogic’s intelligent connectors for Snowflake, all customer applications and data sources are seamlessly connected to allow faster and more intelligent insight into data. We are thrilled to be partnering with Snaplogic to help our joint customers keep up with the exploding demand for data and achieve successful business outcomes.”