Sona Business has hosted a launch event to mark its entry into the UK market.
Visitors from across the UK and beyond, including Dubai and the Netherlands, met at the Royal Armouries Museum in Leeds to learn about how the wholesale service provider can help partners stand out in a congested market.
The initiative was hosted by Sona Business’ co-founder and chief technology officer, Walter Perris, alongside Sona Business’ head of partner channel UK, John McKindland.
“Sona Business is one of the best kept channel secrets but it’s time to share our story and create a bang by bringing our dynamic white label services to a thriving UK market,” Perris said.
He said that Sona now provides high calibre network, datacentre, telecoms, IT and security solutions to the UK channel partner community from its base in Hull, with plans to expand globally.
“We have been busy laying the foundations over the last few months but now is the time to hit the market hard,” Walter revealed.
Sona’s portfolio includes hosted UC, SD-WAN and private cloud services. It already enjoys a strong market presence in the Netherlands, Belgium, Germany, France and Switzerland, supported by a 24/7 global network operations centre. The company is planning to further extend its global reach with data centre expansion into North America.
The audience heard how Sona’s white label solutions include a Link2Teams innovation that enables direct routing and external calling for Microsoft Teams users from a third party service provider.
McKindland said, “A deliverable roadmap offers the best IP solutions anywhere where we recognise if our partners grow we grow too.”
He added, “We are not just another Openreach aggregator but leverage the power of alternative networks, featuring simple connectivity tariffs.
“We offer best value, best quality and best use by working with the right vendor in the right geographical area. A diverse and targeted proposition that avoids competing against each other.”
Perris concluded, “Sona is on a mission to shake-up the market and forge a strong UK presence. This is based on high calibre connectivity, speed of service through a personal touch, and a reputation built on trust and reliability.”