Drawing on Sony’s extensive range and Sony Ericsson’s products and technology, the recently launched Satio, Aino and Yari handsets, along with other Sony entertainment products, have been brought together to create an exclusive interactive demonstration. The demo went live in 20 Carphone Warehouse stores in November 2009 and in 2010 will be rolled out across a further 20 stores in Q1 and in up to 120 stores by the end of the year.
The innovative units are designed to raise consumer awareness of how the Sony family can be brought together to enhance the overall entertainment experience in the home. In addition to the three Sony Ericsson handsets, the units include the Sony Bravia television, a Sony Vaio Laptop and a Sony PS3, as well as Sony Ericsson wireless speakers.
Shoppers will be able to visit an interactive microsite, running on the Sony Vaio, which will deliver a step by step guide on how to connect each handset to each Sony device. In addition to this, 3D animation on the Sony Bravia screen will provide real life scenarios that show consumers how easy it is to stream music from the Yari to the wireless speakers; display pictures and videos from Satio on a Bravia TV; download movies from a Vaio laptop to the Aino and update social network connections with pictures and videos anytime, anywhere.
“Consumers are still unclear on the true potential of connectivity and Sony Ericsson users have the opportunity to access a truly unique world of entertainment by linking with other Sony products,” explained Dave Hilton, marketing director, Sony Ericsson UK and Ireland. “We wanted to demystify the technology and help customers engage with products for themselves. With the continued momentum of social media and the growing desire to access content and experiences at any time of day and anywhere, 2010 is set to emerge as the age of connectivity and Sony Ericsson and Sony are at the forefront of this trend.”
This is the first time the Sony United network has been brought together in retail stores, encapsulating both Sony Ericssons’ position as the entertainment communication brand and the make.believe message adopted by Sony in 2009.
Alistair Faux, propositions and marketing manager for Wireless Projects in The Carphone Warehouse, said: “Sony United gives consumers the skills and the tools to make the right choice and the freedom to make choices on their own terms.”