Strategic Imperatives has announced that U.K. B2B ISPs RedCentric and Talk Straight have joined its Fibre Café platform.
This move enables both companies to use the platform's unified interface into the U.K.'s growing FTTx ecosystem, gaining a strategic advantage and unlocking new opportunities in the wholesale market.
Talk Straight and RedCentric join a growing list of ISPs and altnets utilising The Fibre Café to streamline access to the U.K.’s FTTx ecosystem at a national level. Together, Talk Straight and RedCentric bring an additional 24,500 business connections to The Fibre Café platform.
Wail Sabbagh, managing director at Strategic Imperatives, said, “It is our pleasure to welcome RedCentric and Talk Straight to The Fibre Café, and we look forward to supporting their respective growth objectives as key partners. Though unique in industry and business focuses, by joining The Fibre Café both brands gain a significant competitive advantage through streamlined onboarding, enhanced automation, and direct access to a growing pool of service providers which we are expanding all the time.”
RedCentric provides organisations with innovative and reliable managed IT services that enable them to achieve their goals and succeed in today’s digital landscape. Its strategic priorities include pursuing scale-based acquisitions to expand its customer base. Key to the business’ organic growth strategy, focused on boosting revenues and profits, is cross-selling into both existing and acquired customers, alongside consolidating multiple cloud environments for greater efficiency and value.
Nick Helman, managing director of RedCentric's connectivity and communications division, said, “At Redcentric we have a strong focus on our customer journey and a firm belief that it’s one of our key differentiators within what is a very competitive market. Joining The Fibre Café is a strategic enabler which will allow us to improve our customers’ circuit delivery experience. With The Fibre Café becoming the de facto standard for supporting scalable connections between network owners and service providers, it will help us procure and deliver circuits faster and provide complete visibility by enabling customers to access the latest and most up to date information throughout the process.”
Talk Straight wants children to have safe, fast and secure access to online learning resources. As part of its ‘Schools Broadband’ brand, the Talk Straight Group already serves 12 per cent of schools in England – equating to more than 3,000 school and Multi Academy Trust customers with more than 4,500 connections. Over the course of the next five years, Talk Straight aims to grow its market share to 20 per cent.
David Tindall, CEO at Talk Straight, said, “As we continue to drive growth at Talk Straight, we are committed to automating as many processes as possible to enhance efficiency across our operations. A key initiative in this effort is the development of API integrations with all our carriers, enabling fully automated line ordering. Thanks to our partnership with The Fibre Café, what was once a manual and time-consuming task will become streamlined. The Fibre Café’s standardised APIs, allows us to connect seamlessly with our carrier partners without the need for expensive custom development.”