The first event was staged at Murrayfield in Edinburgh and heads to Villa Park in Birmingham (8th July) and the Madejski Stadium in Reading (22nd July). Ireland played host on June 17th whilst the tour wraps-up at the manufacturer’s Hillgate London headquarters on 12th August.
Yvonne Tierney-Neave, Siemens’ Business Manager at Nimans and Rocom, says resellers from across Scotland flocked to the first event, with many experiencing the brand’s technology for the first time.
“It is very important to engage with customers wherever they are based. Roadshows are a proven way to provide the latest live product information and Scottish resellers turned out in force with a mix of new and existing dealers present,” she confirmed.
Yvonne concluded: “The courses have a sporting flavour and are aimed at sales professionals, engineers and anyone interested in maximising their business potential by adopting powerful, feature-rich applications and technologies. The user-friendly OpenScape Office MX solution takes centre stage and is already generating lots of market interest in Scotland and throughout the UK.”