The campaign runs until the end of 2012. To participate, customers need to register their interest by visiting http://www.swyx.com/products-solutions/referral-campaign.html
Director of Operations for UK & Ireland at Swyx, Mark Russell commented, “This campaign is a great way for the channel to incentivise existing Swyx customers to generate new leads. Word-of-mouth is one of the most powerful and cost-effective marketing activities. A recommendation from a friend or business partner is always taken more seriously compared with other types of marketing such as advertising. We believe this type of promotion will form an important part in customer acquisition for all our channel partners.”
Executive Vice President of Sales, Marketing and Service at Swyx, Ralf Ebbinghaus says, “SwyxWare is already used as a communications solution within thousands of enterprises across Europe. Whether it’s from our network of certified partners or via social media channels such as Facebook, we frequently receive feedback from end-customers wanting to pass on to others the advantages and benefits of using Swyx. With our new campaign we are delighted to have the opportunity to formally reward these word-of-mouth recommendations.”