The new strategic partnership with Tactful AI, an AI-based customer engagement solution vendor, aims to deliver contact centre as a service (CCaaS) solutions to SMEs in the UK and Europe, with a focus on the hospitality and financial services sectors.
The Trust Group will make the CCaaS solutions available to its network of over 400 reseller partners. Tactful AI’s platform looks to help businesses to enhance customer interactions, streamline operations, and drive growth through AI and voice integration technologies.
Mohamed Elmasry, CEO, Tactful AI, said, “We are excited to partner with The Trust Group to bring our advanced, yet simple and value-driven, CCaaS solutions to the SME market in the UK and Europe.
“Our reusable CX blueprints and no-code automation engine will allow SMEs to quickly implement and customise their customer engagement strategies, making it easier than ever to thrive in today’s competitive landscape.”
Vincent Leahy, CEO, The Trust Group, added, “We are thrilled to join forces with Tactful AI to deliver powerful and easy-to-use CCaaS solutions to SMEs across the UK and Europe.
“With our combined expertise and extensive network of over 400 reseller partners, we ensure that SMEs have access to the best tools available to enhance their customer interactions and drive growth.”
Tactful AI’s solutions can be used by hospitality businesses to improve direct bookings, personalise guest experiences, and improve operational efficiency by automating routine tasks and providing intelligent routing.
In the financial services sector, virtual agents can be used to help enhance customer support, ensure regulatory compliance, and offer data-driven insights for informed decision-making.