Tollring has appointed Hilary Oliver as chief customer officer.
Oliver extends her chief marketing and experience role to now be responsible for existing customer revenues as well as ensuring that consistency in customer experience, customer satisfaction and retention.
Oliver joined Tollring in 2012. In 2016, she was appointed to Tollring's board as marketing director.
Oliver said, "Everyone who buys or sells our suite of software is a valued customer and we strive to ensure that their experience in working with Tollring and using our products is excellent from the outset. By ensuring that we are a pleasure to do business with, we will nurture and extend their business with us.
"Over the years, customer expectations of technology have shifted, and everyone now assumes that all software applications will simply open in a window and work. To deliver on this expectation, we have had to study and understand every customer journey, analysing for ease of use and consistency in experience, no matter where our software is accessed or how it is purchased. Achieving this high level of customer experience relies on having high quality products, which is supported by our annual business commitment to ISO standards; 9001 Quality Management and ISO 27001 International Information Security.
"Our customer success strategy focuses on customer retention, spotting opportunity, lowering cost of acquisition and driving consistency in engagement throughout all our routes to market. We also look to maximise market opportunities, such as Microsoft’s marketplaces, to provide more choice to customers and partners, helping them to deliver and use exceptional products that are intuitive and require little training.”
Tony Martino, CEO of Tollring, said, "Hilary has been instrumental in ensuring that every aspect of our corporate culture, from the top down, is focused on the customer. Her expanded role will further enhance our relationships with customers across all our touchpoints and ensure our people are united in striving for excellence."