The company’s CEO, Tim Mercer (pictured above), explained the changes signify far more than a new visual identity. He said, “When we entered the voice market in 2013, we were very vocal about what cloud could do. In truth, people weren’t really ready, yet with the support of our investors, a considered recruitment strategy, and a lot of hard graft, we built an ultra-resilient network – not to mention a straight-talking reputation – which transformed the space.
“Fast forward to 2020 and I knew we could do more. I knew our network could be a real enabler of digital transformation. So, as part of our work with Barclays and Cambridge Judge Business School, we challenged every part of our organisation. We enjoy innovating. We aren’t afraid to disrupt. And now I think we can shake up the norm in wider segments of the market too – especially with these tech giants by our side.”
The company’s new deal with global distributor Tech Data includes an appointment as a Microsoft Cloud Solution Provider (Microsoft CSP), which allows organisations to source any Microsoft product or service, through Vapour – including Teams licences, Azure, hybrid cloud, and backups. Customer support will be provided by Vapour’s own specialist engineers, who will triage enquiries and call upon Tech Data’s own helpdesk if required, with direct escalation into Microsoft if needed.
Vapour’s enhanced relationship with existing firewall partner Fortinet will see it launch a security-first SD-WAN network proposition with zero touch provisioning. This move comes in response to market demand for cost-effective hybrid cloud solutions that deliver greater agility, network performance and real-time control.
The third collaboration sees Vapour further cement its long-standing relationship with Veeam, with the launch of a new suite of hybrid backup, data management, servers, storage and disaster recovery solutions, for customers large and small.
The follows the company securing a £350k investment that it says will aid the creation of at least seven additional jobs as Vapour aims for £7m turnover by the end of 2021.
Below: Vapour's new logo.
