The technology that Magnetic North has developed will be used across both companies to provide clients with the capability to deliver a "multi-channel consumer experience."
David Ford, Managing Director of Magnetic North explains: “West Corporation has been dedicated to delivering and improving the way businesses and consumers collaborate and connect for over 30 years. With Magnetic North and West joining forces our customers will benefit from this extensive industry experience and the best-in-class communications solutions on the market.”
David comments were echoed by Tom Barker, chairman and chief executive officer of West Corporation who was quoted as saying “these highly strategic acquisitions enhance our solutions in growing markets and demonstrate our commitment to investing in leading technologies.”
The Magnetic North team remains unchanged and the Magnetic North brand will continue. All the solutions and platforms that it’s customers are using will also remain unchanged.