Sales Director Paul Taylor comments, “Ofcom introduced UK-wide 03 numbers as an alternative to chargeable 08 numbers but there exists a lack of understanding for the purpose of creating a new 03 range. For example, there are two 03 ranges one for normal use and the other is for use by the UK gov-ernment and charities.
These new numbers allow organisations to have a single national point of contact without consum¬ers having to pay extra to call them.”
Taylor adds the following advice:
What will the caller pay? The same price as a National call any one calling a 03 range from the Voiceflex platform will pay 1p per minute per call
What will the caller dialing from a mobile pay? - The same cost as dialing a 01 or 02 range on most packages they are inclusive as opposed to dial¬ing a 08 ranges, which is around 15p per minute upwards.
Taylor puts the fact that 03 numbers are not selling well down to three reasons:
1. A lack of understanding about what the range is for
2. No revenue share
3. Cost of providing the numbers