Westcon-Comstor has launched a new service enabling partners to experience the combined multi-vendor cybersecurity solutions and native Amazon Web Services (AWS) services in a virtual demo.
The distributor has added AWS integrations to its 3D Lab, which it created in 2022 to allow partners across Europe, Middle East and Africa (EMEA) to assess and validate security solutions against specific use cases before buying.
Demos of products from the likes of Check Point Software, CrowdStrike, Infoblox, Palo Alto Networks and Zscaler can now be experienced in a secure, customisable and configurable AWS environment.
Through integrations with AWS services, partners and their customers can see the additional value that multi-vendor solutions can bring when deployed on AWS.
Created by Westcon-Comstor in response to changes in end-user buying behaviour, 3D Lab is free to use and accessible within 48 hours of request.
Since launch it has generated $200 million in new business for EMEA-based partners, with 26 use cases experienced by around 4,000 users in 45 unique lab environments.
Early last year, Westcon-Comstor launched its AWS Marketplace programme, which unlocks new growth opportunities for partners by providing a streamlined and simplified route to transacting on the platform, supported by advisory and enablement services.
Then, in November, Westcon-Comstor became an authorised AWS distributor for Europe, adding to an existing distribution agreement in Asia-Pacific.
The 3D Lab integration enables a seamless, holistic journey whereby a partner can validate a security solution in an AWS environment, buy it from Westcon-Comstor via either a private AWS Marketplace listing or the traditional route, and then sell to an end-user.
“3D Lab is all about enabling partners to try solutions, enhance their knowledge and become trusted advisors to their customers – ultimately shortening sales cycles by moving from demo to decision, fast,” said Daniel Hurel, senior vice president, EMEA cybersecurity and next-generation solutions at Westcon-Comstor. “Bringing AWS services into the mix though these exciting new integrations is the perfect next step in the evolution of 3D Lab, creating exciting new possibilities for security-focused partners while allowing us to leverage our expertise in cloud and AWS.”