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Wildix appoints new UK country manager

Wildix has appointed Rob Loakes as UK country manager.

Loakes succeeds Ian Rowan, who was appointed CEO of x-hoppers in April.

"I am thrilled to lead Wildix UK at such a pivotal time," said Loakes. "The UCaaS market is expanding rapidly and I am excited to drive our growth and continue to innovate in this vibrant market."

Alberto Carlos Benigno, chief strategy officer, Wildix, said, "Rob's appointment marks a significant milestone in our journey. His tenure and dedication have been invaluable and I am confident in his ability to lead with vision and strategy."

Loakes has been with Wildix since 2017 as the senior channel manager.

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