The disruptive big data business, based in Huddersfield in North England, is Black Nova Groups first UK investment, as the venture builders back yboo’s launch into the Australian market.
yboo is an advanced, consumer-focused tool that enables for easy switching between mobile deals. To date, the free yboo app has been downloaded more than 40,000 times by members of the public in the UK. Its mission is to create a smart revolution in the mobile phone market – by making personalised contract recommendations based on usage needs, signal strength and price for the first time. In doing so it provides a clear alternative to traditional price comparison services, championing fair pricing for the public and greater transparency in telecoms.
Data generated in the app powers a SaaS offering that analyses patterns of consumer behaviour to match operators to consumers. The solution is already being utilised by two of the UK’s leading mobile networks to create more intelligent targeting strategies.
Investment by the Black Nova Group venture fund will support yboo’s international expansion, as it looks to take its world-first technology overseas to the Australian telecoms market, alongside supporting its UK growth strategy focused on domestic talent acquisition and product development.
Martyn Gould, CEO and Founder of yboo, commented: “We are delighted to have partnered with Black Nova Group to aid our launch in the Australian market. Our patented technology has the potential to help millions of Australian residents to achieve major savings on their mobile bills and thanks to the venture builders we are looking forward to realising our international expansion plans.”
Alex Lennon, Head of Partnerships UK at Black Nova Group, added: “yboo is the natural choice for our first UK investment. Its ambitious team have created powerful and unique technology that has the opportunity to make a significant difference to the public across the world. We look forward to working in partnership with them as they scale up operations ready for new global markets.”