This increase to download usage allowance will benefit those customers currently contracted on older services and follows the launch of new Fibre and Phone packages in September 2013 and increases in ADSL broadband usage allowances in December.
The download usage allowance for existing customers will automatically increase, meaning that users of Zen’s entry level ‘Lite’ will enjoy a generous usage allowance of 50GB, whilst usage on the top of the range Zen’s Fibre Office Plus is now truly unlimited. There will be no changes to the prices for any of Zen’s standard Fibre Optic Broadband services. All Zen’s fibre products are available on a 12 month contract – the shortest fibre broadband contract available in the market.
“We don’t take our awards and positive feedback for granted. To stay at the top and provide value to our customers, we need to keep improving. We’ve been listening to how our customers’ internet use is changing and what they want to see from Zen. It’s clear that as more of us watch our favourite TV shows through online catch-up services, check out the latest viral video clips or simply watch the news live online, the amount of internet bandwidth we consume is growing,” said James Griffin, Head of Product Management and Marketing.
Despite increasing its standard Fibre Optic Broadband usage allowances, Zen is sticking firmly with the policy of no Fair Usage Policy (FUP) and no traffic shaping. This means that with Zen, unlike many other ISPs, users can enjoy their usage allowance at the fastest speed their connection can support at anytime, no matter what type of application and service they want to access or what type of media they wish to access.