… goes large on World Cup

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And 3 has acquired mobile broadcast rights for all 64 World Cup games. Its programming package for the Cup include three dedicated mobile TV channels – extended match highlights available for every game five minutes after the final whistle, ‘Today’s Best of…’ content and a specially commissioned

daily magazine show that claims to be the first made-for-mobile programming of its sort. They are all free; additional services such as video goal alerts, wallpapers and ringtones, games and Football365 will be charged at standard rates.To download the Mobile Business Magazine World Cup planner – click here

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