Mobile Premium Content Market

A seemingly insatiable consumer appetite for personalisation and entertainment content on mobile phones brought premium content enablers a $4.2bn share of the total $16.3bn market for mobile premium content market in 2006.

That’s according to iSuppli Corp, which characterises the enablement business as comprising “the ingesting, cataloguing, storing and delivering of content” and handling all related financial transactions.

The market will be worth more than $35bn in 2011, with the mobile content enablement platform companies contributing $7.4bn of that. Images were the principal type of mobile content product consumed in 2006, but they will fall to fourth place in 2011. Over-the-air full music track downloads, mobile games, streaming and VOD video and ringtunes are destined to become the dominant mobile-content categories.

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