Samsung branding on Beyoncé concert tours

Samsung has announced “the collaboration of its Ultra Music Samsung F300 with Beyoncé world renowned actress and artist”. This means Samsung branding on Beyoncé concert tours “and other co-promotional activities” including product endorsement and exclusive mobile content access. The F300 is a pretty neat phone, of course – a dual-faced handset with phone on one side and music controls on the other – but hopefully Beyoncé knows what she’s doing: Robbie Williams’ career hiccuped almost as soon as he signed his Sony Ericsson tie-in …

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