The idea behind the new .mobi domain is that it will direct users to sites and services which are optimised for a mobile device. It will not only offer new opportunities to all players in the mobile industry including operators, content providers and handset manufacturers but more importantly, to any website operator with a requirement or desire to host mobile optimised content.
“Given the importance of this new domain name, we would urge companies to make applications as early as possible.”
A limited sunrise period for all existing trademark holders runs from 12 June to 22 August. The .mobi domain name will then open to the general public on 28 August. More information at www.gTLD.info, but organisations wishing to register during the sunrise period must be able to submit supporting evidence of their trademark and hence their prior right to the domain name.
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