Tell ‘em about… Interesting ideas to appeal to punters

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Hotxt is a new text proposition targeting the 16-25 age group – it offers SMS texting over the mobile internet (GPRS), rather as Skype offers voice calls.

Hotxt currently works on most Java enabled phones across all UK networks apart from pre-pay 02 and 3; unlimited texts to other Hotxt users costs £1 per week, with no commitment or monthly minimum and well over twice the message length limit currently offered by SMS.

GPRS data charges will usually work out cheaper than SMS, too. Users can text non-subscribers at the usual SMS rate. Info www.hotxt.co.uk

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