We are publishing a special feature on ‘IoT’ due to appear in Comms Business July/August 2025 edition.

All contributions will be considered based on the merit of the submission, so if you would like to be considered for inclusion, please see the synopsis below and submit your answers (up to 750 words) to the editorial questions by Monday 2nd June 2025.

IoT - feature synopsis and questions

The Internet of Things is here to stay, with devices flooding into workplaces, homes and cities. This feature will examine the IoT solutions that are being developed, deployed and managed by channel companies. We will look at how IoT technologies are evolving, how to develop offerings, and the key vendors to consider partnering with. 

We will ask:

•    How is the IoT market changing?
•    What new possibilities are there today given recent advancements? What do you expect to follow in the next couple of years?
•    What IoT technologies are in high demand in the Channel? Are any in decline?
•    Is IoT adoption opening up other opportunities, such as wraparound cybersecurity services?
•    How can resellers and MSPs identify the best IoT vendor partners for their business?

Submit your answers (up to 750 words in total) to charlotte.hathway@markallengroup.com by Monday 2nd June 2025.
Market reports are optional and free to contribute towards – you can also choose to pay to advertise around them in the usual way – see our commercial options below.

Spotlight Month

Here is a separate paid-for opportunity to help you generate even more content amongst our Channel audience, and also generate enquiries around extra newsletters which we have planned throughout the month of November.
Comms Business has introduced special digital ‘Spotlight Months’, to help further expose your insightful content and compliment certain market report topics published in Comms Business print/digital editions.
In August we will focus on ‘IoT’, expanding with extra content and advertising within weekly newsletters, as well as dedicated news stories on Comms Business website throughout the whole month.
Depending on your level of commitment you can provide us with thought leadership content for our newsletter series, advertise in Comms Business print/digital edition, drive traffic to your website, generate NEW leads and/or align brands to deliver content across social media.

The Plan - July/August 2025

• Publish market report in Comms Business on ‘Adding value with Microsoft’ – editorial submissions (up to 750 words) are considered with or without advertising, but not guaranteed.
• Deliver a series of FOUR specialist weekly newsletters in AUGUST (to 20,000 each week) , to include your additional insightful content and your branded logo throughout the whole month.
• Website traffic driving – Leaderboard (19,000 monthly impressions / 10,050 unique ICT professional visitors = limited availability).
• Host a podcast OR vodcast to address key issues (broadcast to our LinkedIn & Twitter followers, YouTube & Comms Business Website viewers).
• Target our database of resellers with your own branded E-cast, the perfect tool for generating NEW leads to grow your database of prospects (7,000+ Resellers, MSPs, VARs and Systems Integrators).

Newsletter series – 1st, 8th, 15th, 22nd August 2025

Additional content for the weekly newsletters to be provided in the form of short opinion pieces (around 500-750 words per newsletter), additional Q&As, or a mix of both (i.e. one of the below) every week:

• 4 x opinion pieces
• 12 Q&As
• 3 x opinion pieces with 3 Q&As
• 2 x opinion pieces with 6 Q&As
• 1 x opinion piece with 9 Q&As

Deadline for supplying content for EACH specialist weekly newsletters will be ONE WEEK prior to each one.

Commercial options

Choosing a commercial option will ensure that your content and branding is included within all FOUR newsletters, see below for all options:

Option 1 = £2,000+VAT

• Minimum of 4 x Newsletter content inclusions + Branded Logo (20,000+ recipients)

Option 2 = £3,000+VAT

• Minimum of 4 x Newsletter content inclusions + Branded Logo (20,000+ recipients)
• Reseller E-cast (9,000+ recipients)

Option 3 = £4,500+VAT

• Minimum of 4 x Newsletter content inclusions + Branded Logo (20,000+ recipients)
• Reseller E-cast (9,000+ recipients)
• ONE 20-minute podcast
• Half Page advertisement – Comms Business Magazine, July/August 2025 edition with Feature

Option 4 = £6,000+VAT

• Minimum of 4 x Newsletter content inclusions + Branded Logo (20,000+ recipients)
• Reseller E-cast (9,000+ recipients)
• Leaderboard (1 week)
• ONE 20-minute Vodcast + On-screen Branding
• Full Page advertisement – Comms Business Magazine, July/August 2025 edition with Feature

BENEFITS & ROI

• Newsletters (content and brand exposure) – Click stats provided for content link and branded logo.
• Leaderboard (traffic driver) – Horizontal homepage advert. Clicks stats provided.
• Reseller E-cast (lead generation) – 9,000+ individuals registered as Resellers, MSPs, VARs and Systems Integrators. We share full contact details so you can follow up and grow your database.
• Podcast OR vodcast (Social media) – audio or video discussion group – uploaded to CB website (19,000 impressions & 10,050 unique visitors) / CB Twitter (9,500) / CB LinkedIn (5,000+). Podcasts also uploaded on to ApplePodcast & SoundCloud.
• Comms Business (branded advert) – Branded advert compliments coverage, raises brand awareness and promotes your solutions to on average 18,683 print/digital Channel readers.

PR Opportunities

For those companies wishing to get involved you can also send us product, feature, staff, trends pr.

To find out more about advertising opportunities please contact:

Moh Lalani
Tel: 01322 466 016 or 07766 081822
Email: moh.lalani@markallengroup.com

Mat Swift
Tel: 01322 466 019 or 07919 177099
Email: mat.swift@markallengroup.com

Final deadline for commercial inclusion is: 16th June 2025