In what it describes as a significant development of its channel presence in the UK, Aastra has partnered with IT distributor Micro-P.
By signing up with Aastra, Micro-P is now able to distribute Aastra’s range of SIP-DECT and SIP phones as well as Aastra’s IP desk phones optimised for Microsoft Lync.
Micro-P has a customer base of over 8,000 resellers and is one of the leading IT trade distributors in the UK with revenues of over £600m.
Speaking on the new partnership with Aastra, a spokesperson at Micro-P said, “By partnering with Aastra we can now add value to our product offering to our reseller partners. An increasing number of our partners are migrating into UC voice technology. High quality IP handsets are in demand. The Aastra phone range offers very strong potential with its broad appeal, mobility capabilities and high quality.”
Alan Reeve, Managing Director for Aastra UK & Ireland said, “We are very pleased to be working with Micro-P and look forward to a long and mutually beneficial partnership. The market is fast waking up to the potential advantages on offer through UC solutions. Micro-P’s state-of-the-art distribution and fulfilment matches our own commitment to service excellence.”