Brand-Rex confirmed as UK’s Number One

For the second consecutive year, structured cabling specialist Brand-Rex is reported to be the highest volume supplier in the UK market according to the latest report by market analysts BSRIA.

With 1.139 million structured cabling outlets shipped in 2009, Brand-Rex beat the number two player’s volume of 995,349 by 143,744 outlets putting Brand-Rex 14.4% ahead in volume of product shipped.

And, despite the recession, Brand-Rex output was up on its 2008 record of 1.119 million structured cabling outlets shipped.

The BSRIA (owned by The Building Services Research and Information Association) figures show that Brand-Rex is top in volume shipments for Shielded solutions as well as for conventional UTP unshielded with 20.9 percent of the shielded market (the number two player in shielded has 19.4%) and Brand-Rex has 17.2% of the unshielded market compared to its closest rival in UTP which has only 16.9 percent.

Interestingly the number two companies in each of these sectors are different – each one specialising in either shielded or unshielded – rather than comprehensively covering users’ varying needs. As Brand-Rex Business Director Ian Wilkie comments, “We don’t need to try to sway customers’ choices based on only manufacturing one solution or the other. With Brand-Rex, they know they can trust us to advise the correct technical and economic solution for their needs rather than trying to sell them on the incorrect solution just in order to get their business.”

Because there is no other company with significant volume in both sectors, Brand-Rex leads the combined market with a volume share of 17.5% compared to the overall number two which has only 15.3%.

Major innovations in 2009 included the launch of 10GPlus Zone Cable, which is specifically designed for use in challenging Data Centre environments. It has also received certification from leading global testing laboratory 3P, which officially recognised the kit as one of the highest performing cables on the market.

As well as topping the market and beating the recession, 2009 also saw the launch of the new Brand-Rex High Density Fibre Cabinet (HDFC) Solution, which combines high density frames, cabinets, management panels with integrated fibre cassettes, cables and patch cord management. The cabinet’s key benefit is that by better organising the patching fields, the system reduces the floor space required for managing a high volume of optical connectivity.

The success has also been built on a number of key project wins over the last 12 months including a major contract supplying BT Operate with a range of custom built, high density patching frames for both copper and fibre cabling. The frames are helping BT to achieve around 30 per cent more cabling capacity in its data centres, with an increase in footprint of only 5 per cent.

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