Brightstar Europe signs agreement with IMPDA

Brightstar Europe has entered into an agreement with the Independent Mobile Phone Dealers Association (IMPDA) that will enable members of the organisation to benefit from the full range of Brightstar’s customised distribution and supply chain services.

Under the agreement, IMPDA members will have access to the full range of SIM-free handsets and accessories from all the leading manufacturers that Brightstar represents, as well as the comprehensive portfolio of convergence and IT products.

Brightstar will manage a dealer loyalty programme for IMPDA members that will help them to drive sales and compete with major networks and retailers. As part of the agreement, they will also receive advanced information and access to special offers on new products.

IMPDA members will also be offered manufacturer training and priority stock allocation on certain products. Other benefits include the provision of free demonstration handsets and promotional materials, and access to marketing support and a point of sale design service.

In addition, Brightstar will provide full members of IMPDA, that open a trading account and successfully complete a Microsoft Training Program (by attending a classroom session or using on-line resources), with a subsidised Windows-based demo handset.

Commenting on the agreement, Chris Caudle, IMPDA chairman stated: “This is a fantastic opportunity for our members to access the full range of products and services available from Brightstar and to maximise the benefits of working with one of the leading mobile distributors. It will add even more value to their IMPDA membership, helping them to gain a competitive advantage over other dealers, and to compete on a more level playing field with the major retailers.

“We are looking forward to working with Brightstar to ensure that our members can take full advantage of the potential it brings to them,”
he added.

Richard Baxendale, managing director UK and Ireland for Brightstar Europe, said: “We’re delighted to be working with IMPDA to bring our experience and expertise in mobile technologies and the full range of benefits of our services to its members.”

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