FLO TV to carry ESPN’s live coverage of all 64 FIFA World Cup matches

FLO TV, a wholly owned subsidiary of Qualcomm, has announced it will offer ESPN’s coverage of all 64 matches of the 2010 FIFA World Cup live from South Africa on FLO TV devices and AT&T Mobile TV capable handsets in the US.

FLO TV coverage will include a dedicated 24 hour World Cup channel. To ensure soccer fans know they can catch all the action on the go, FLO TV, the mobile television leader, recently unveiled a national advertising and retail marketing campaign featuring US footie midfielder, Landon Donovan.

Donovan, 28, is the US’s all time leading goal scorer with 42 goals.

Said Bill Stone, president of FLO TV: “We’re committed to offering viewers the chance to catch all the action as it happens, live from South Africa. We are equally proud to partner with Landon Donovan, who has led his team to major victories and amassed an amazing fan base both here and abroad.”

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