Intermedia Helps Drive Revenue for Partners

migration to cloud

Intermedia has announced significant enhancements to its partner programme. These enhancements include:

  • Increased Advisor commissions (for the second time in 4 months):
  • Intermedia is adding a generous one-time commission of 2X Monthly Recurring Revenue (MRR) on all data services sold by Advisors
  • For a special introductory period, this data commission will be increased to 3X MRR
  • One month free for ALL new customer accounts on Private Label deals (For a limited time only)
  • A company-wide “no-compete” pledge backed by more stringent policies

Intermedia also announces plans to develop a new referral model for partnerships, a lead exchange programme to drive more business to qualified partners and will be launching a Not-For-Resale programme that enables partners to use Intermedia services at a significant discount. Specific details about all these enhancements and programmes can be found on Intermedia’s blog.

To mark these enhancements, Intermedia is releasing its new “partner pledge video,” in which nearly two dozen Intermedia team members – from the C-suite executives to support staff – describe the company’s sincere commitment to the channel. The video can be viewed at Intermedia.net/PartnerPledge.

“Intermedia’s Partner programme stands apart because they layer a human touch on top of cutting-edge technology,” says Bill Morton, director of UK based DBL Software. “Their reputation, reliability and scale, place them on the high end of the market – yet they’re always approachable, always pleased to hear from us, and always willing to work with us one-to-one.”

Addressing CompTIA’s top industry-wide channel pain points

In its latest State of the Channel Study, CompTIA identified the top factors that partners found dissatisfying in any provider’s partner programme. These include channel conflict, cost of membership and four other pain points.

Intermedia believes its partner programme already stands apart from Microsoft, Google and other cloud providers across all of these factors.

CompTIA pain point

Intermedia’s solution

Channel conflict77% of channel firms reported at least one lost deal due to channel conflict. 41% lost 5 deals or more. –          Intermedia instituted a company-wide “no-compete” pledge backed by more stringent policies-          Building a deal registration system
Cost of membership –          Intermedia has no minimums, fees or commitments
Low margins –          Advisor commissions increased for the 2nd time since March-          Intermedia now enables Advisors to achieve 33% margins across the first year for data services-          Private label partners have full flexibility to bundle their services with Intermedia’s. By bundling in their own support, onboarding and administrative services, partners typically reach margins of 40-60% or higher.
Insufficient pre- and post-sales support –          Industry leading sales assistance-          Free white-glove onboarding assistance and proprietary tools from our Cloud Concierge™ team (partners can still bill for these services)-          24/7 technical support with hold times of less than 60 seconds

–          Not-for-Resale programme (Coming soon!)

–          Lead exchange programme (Coming soon!)

Lack of marketing support –          Premium marketing tools, resources and sales kits to help partners drive demand – all easily accessible from its partner sales portal-          Fully brandable assets for private label partners
Constantly changing requirements/benefits –          Intermedia does not have any requirements for being a partner-          Intermedia continues to announce new and improved partner programme benefits
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David Dungay

Editor - Comms Business Magazine