Recognising the growth of the Android platform and its ability to deliver a high quality mobile media experience, MobiTV is expanding its core live TV and video on demand (VoD) service to more Android-based devices, in the US.
Currently delivering top tier live and VoD programming to the Android-based Sprint EVO 4G and HTC Hero devices, as well as the AT&T Motorola Backflip, MobiTV is expanding its Android availability beginning with the T-Mobile Samsung Vibrant available 21 July 2010.
Since the introduction of MobiTV to the Android platform with the NBA League Pass Mobile app, MobiTV, has seen increased engagement with its services on Android as the operating system continues to grow. With Android grabbing 9.6% of the smartphone market share in the first quarter of 2010, compared to 1.6% a year earlier, MobiTV believes it will become a critical platform in accelerating the availability and adoption of mobile media.
Among its more than 10 million subscribers, MobiTV viewers on the Android platform watch 23% more minutes per active viewer versus all other mobile operating platforms.
“As the Android platform continues to grow in popularity and availability, MobiTV believes it will play a strong role in the adoption of mobile media,” said Charlie Nooney, CEO of MobiTV. “With more Android devices being rolled out in the coming months, MobiTV has identified the platform as a strategic element in our goal to deliver live and on demand programming to the widest possible consumer base.”
MobiTV’s technology was the first to bring live TV to mobile devices.