MoxieQ, the first mobile centric gay entertainment publisher, has announced its official launch as a mobile and online entertainment destination with a gay sensibility. Founded by mobile advertising pioneer and former Third Screen Media executive, Heidi Lehmann, and experts from Sprint Mobile Media Network and Pride Radio, MoxieQ appeals to the more than 16 million, $712 billion-spending lesbian, gay, bisexual, and transgender (LGBT) community.
The publisher debuted its editorial talents at the GLAAD Media Awards in New York, 28 March and in LA, 18 April, where MoxieQ media personalities Ryan and Caroline, formerly of Clear Channel’s Pride Radio, conducted red carpet interviews with celebrities including Suze Orman, Tyra Banks, Judith Light, Kathy Griffin and Wilson Cruz. The GLAAD awards recognize accurate and fair LGBT portrayals and news content in the media.
Neil Giuliano, president at GLAAD, stated: “We are proud to share our TV ‘Gayed’ weekly guide to what’s LGBT on TV and outstanding LGBT-inclusive commercials from GLAAD’s online ad library with MoxieQ as they bring important and entertaining content to our community on the go.”
MoxieQ partners include a number of leading LGBT celebrities and brands: BRAVO’s ‘The Fashion Show’ personality and underwear designer Andrew Christian, DishMiss, Gay Cities, GLAAD, LOTL, and Under the Pink Carpet.
MoxieQ founder and CEO, Heidi Lehmann, said: “The LGBT and LGBT-friendly demographics are a perfect fit for both mobile and advertising, with an audience that is increasingly looked to by the mainstream consumer as trendsetters with tremendous influence and insight into what is hot and cutting edge. MoxieQ is designed to provide both a primary source of entertaining content and interactivity with a gay twist and an extremely targeted environment for brands who want to reach this valuable community.”