O2 More smashes one million milestone

O2 Media has announced that after less than one year since it launched O2 More, over one million customers have opted in to the service.

O2 was the first UK network to launch an opt-in service enabling brands to target the right campaigns to the right people, providing consumers with exclusive offers and information that is relevant to them. O2 Media was formed last year with the aim of providing personalised media opportunities for brands.

Since O2 Media’s launch, over 1,000 campaigns companies have been deployed, including Adidas, Cadbury, Blockbuster, Interflora and Mothercare, using O2’s customer data.

Shaun Gregory, managing director of O2 Media, commented: “Through marrying our passion for providing the best possible customer experience with our ability to create pioneering permission-based marketing techniques, we have allowed customers to take full control and create a filter that allows them direct access to the brands they want to hear about. As well as putting the customer in control this also allows for a richer and more meaningful relationship between brands and their consumers.

“The fact that over one million of our customers have chosen O2 More speaks volumes about how permission based marketing can address challenges around privacy. We continue to see more and more brands come on board and develop a great customer experience that is set to include richer formats. It’s about taking mobile advertising to a new level and delivering the ‘wow factor’ for consumers.”

The following two tabs change content below.

admin

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)