Pepsi adds refreshing content to Nokia’s Ovi Store

Nokia has announced the launch of the Ovi Store football channel featuring exclusive Pepsi content as well as entertainment, apps and information from the world’s most recognized football content providers.

Nokia’s Ovi Store football channel is the football fan destination featuring popular apps, games, and the ability to quickly personalise and refresh your Nokia.

As part of Ovi’s football offering, Pepsi’s charity football anthem ‘Oh Africa’ will be featured for sale on Ovi Music Store. The charity single performed by six-time Grammy nominee, Akon, featuring Keri Hilson, the Soweto Gospel choir and sixteen youth from around the world is the soundtrack to Pepsi’s 2010 football campaign. In addition, Pepsi’s football athlete themes and wallpapers will be available for free on the Pepsi home page.

“Pepsi’s unique content combined with Nokia’s unparalleled global reach offers football fans around the world the chance to get involved with this year’s great Football summer no matter where they are,” said Marco Argenti, VP and global head of media, Nokia. “The Ovi Store football promotion offers passionate football fans instant access to news, apps, games and a growing selection of personalisation content from some of the world’s top teams.”

Also launching is the Nokia Skill Dribbler competition giving mobile gamers the opportunity to win a Football trip of a lifetime for two to see ‘El Clasico’ in Barcelona. To win, skill dribblers have to show off their silky football game skills, avoiding tackles and keeping control of the ball for as long as they can to accumulate points. The highest weekly scorers will receive a shirt signed by a one of the worlds’ top footballers and Nokia N97 mini. The top scorer of the competition will be on their way to Barcelona.

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