PhonepayPlus appoints new director

PhonepayPlus, the phone-paid services regulator, has announced that Bradley Brady has been appointed director of strategy and stakeholder relations following an extensive recruitment process.

Beginning in early October, Brady will assume responsibility for all strategy development, policy, research and stakeholder relations.

Brady brings with him wide ranging experience of policy and public affairs in regulation. As director of stakeholder relations for the Equality and Human Rights Commission, he was responsible for building and maintaining relationships with a broad range of contacts from Parliament to the private sector. Brady was also responsible for the Commission’s 100-strong Helpline team, which offers support and advice on a range of equality and human rights issues.

Previously, Brady was senior consumer policy manager at Ofcom, with lead responsibilities for phone-paid services, digital switchover and the usability of communications equipment. A member of Ofcom’s transition team, he helped establish the regulator’s reputation among public and political stakeholders. Brady also worked in public affairs at the Independent Television Commission and London Assembly, and was a researcher for Tony D Wright MP.

“Bradley’s background and experience working with phone-paid service providers while at Ofcom means he will hit the ground running in this vital role,” said Paul Whiteing, CEO of PhonepayPlus. “His time at EHRC spent managing relationships with a wide variety of stakeholders will bring additional strengths to our Leadership Team at a time when the opportunities to work with industry to improve compliance have never been better.”

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