Samsung expands its mobile distributor network

Samsung Electronics has announced it will be expanding its existing distribution strategy by appointing Micro-P to manage the delivery of its mobile phones in the UK, marking an extension to Samsung’s current agreement with the distributor.

In a move to complement its successful distribution network, the agreement will see Micro-P handle delivery for Samsung’s mobile phone range in the UK. This will include recent releases Monte, Galaxy Portal, Diva and Genio Slide, as well as other popular handsets, Solid Extreme, Delphi, Shark, S3550, Megacell, Omina II and Omnia Pro B7330. Micro-P will also be part of the distribution of Samsung’s new smart phones, Wave and Galaxy S, which are due to launch in June.

Simon Stanford, head of mobile for Samsung UK and Ireland, said: “We’ve had a very successful 2009 at Samsung and are committed to strengthening our position in the UK Mobile market by introducing products that build on the momentum of the launches of recent handsets such as Galaxy Portal, Diva and Monte. We already have an extremely successful distribution network in place, but it’s important that we continue to review and expand this in order to support hero launches we have planned for later in the year, as well as continuing consumer demand for our other handsets.”

Samsung has worked with Micro-P since 1993, with the distributor already managing delivery for Samsung across the rest of its UK business, including consumer electronics, PC, optical and monitors. In January this year, Micro-P began selling Samsung’s PBX communication system, and has recently signed a deal to distribute its MP3 and MP4 products.

Gerry O’Keeffe, managing director, Micro-P, said: “Samsung is an important partner for Micro-P and we are delighted to be adding to the portfolio of products we already look after for the company across its voice, data and mobile technologies. The addition of Samsung to our mobile proposition comes at an ideal time for Micro P, the Roadmap for 2010 shows great growth potential, especially into the Smartphone space, and this coupled with our airtime, accessories, and applications, gives us even greater opportunities to deliver a total solution.”

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