Sony Ericsson announces two new phones

Sony Ericsson has announced a new duo which continues the iconic award-winning Sony Ericsson Walkman phone legacy.

With more than 130 million Walkman phones sold worldwide, Sony Ericsson now adds two affordable Walkman phones to its portfolio, without compromising on features.

Sony Ericsson Zylo and Sony Ericsson Spiro provide consumers with the best music experience they have come to expect from Walkman phones but go one step further and marry music with social networking.

From Twitter to Facebook, consumers can catch up with friends at just a touch of a button while still listening to their favourite music on the Walkman player. Another key function available on both phones is TrackID, which allows consumers to access the name and artist of a track they hear playing wherever they are. This function has proved popular with music lovers worldwide with 129million TrackID lookups in 2009 alone.

Sony Ericsson Zylo and Sony Ericsson Spiro also feature the human curvature design that is now consistent across the whole Sony Ericsson portfolio. Beautiful and timeless human curvature also incorporates an ergonomic keypad which makes the handset easy to use.

“The Sony Ericsson range of Walkman phones has seen tremendous success since it was first launched in 2005 having sold more than 130 million handsets to date, and we are still seeing a great appetite from consumers. Today’s announcement aims to satisfy this demand by making the Walkman™ phone range available to a wider audience,” said Jenny Maltesson, marketing business manager at Sony Ericsson.

“By combining the best of the Walkman functionality with a myriad of social networking capabilities, Sony Ericsson Zylo and Sony Ericsson Spiro offer consumers the chance to access and get a taste of what our Communication Entertainment portfolio has to offer,” concluded Maltesson.

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