Velti provides SDK for mobile marketing and advertising

Velti, a global provider of mobile marketing and advertising technology, has launched its mobile developer program and publicly released its software developer kits (SDK) supporting a wide range of operating systems (OS), including Android, and devices including Apple’s iPhone and iPad. The tools can now be accessed on the new Velti Developer Portal.

Media brands have already taken advantage of the tools, which include a robust platform for the development of applications and advanced in-app analytics, along with channels for distribution and monetisation. Sports Illustrated (SI), a client of Azuki Systems, recently used Velti’s iPhone SDK to create its ad-supported ‘freemium’ SI 2010 Swimsuit app. Three weeks after launch, SI had delivered 570,000 downloads with a 10% conversion to paid users, according to SI.com managing editor, Paul Fichtenbaum. By the end of March 2010, SI had delivered more than 700,000 downloads.

“Our carrier-grade video delivery platform is being adopted by more and more tier one media aggregators, so we need a robust, stable, carrier-grade mobile marketing and advertising platform, which Velti provides us with,” said Dave Bornstein, director of product management, Azuki Systems. “The SDK, coupled with Velti’s mGage™ Ad Server and Ad Router, has enabled us to manage the process from app development through to monetisation with one trusted partner.”

Velti’s new tools enable the distribution of rich media advertising in apps running on iPhone and iPad, as well as Android, Symbian, Windows and Blackberry devices, making it simple to integrate interactive marketing into the mobile experience, monetize applications and deliver engaging campaigns to drive sales, revenues and build brand loyalty. A key characteristic of Velti’s SDK for iPhone is its local landing page functionality, giving the mobile app user landing pages including mobile internet sites, video, email, maps and SMS, all without all without leaving the application.

Velti’s APIs and SDKs are flexible and feature-rich, providing mobile advertising tools to deliver and manage many types of ad, including: banner; interstitial; expandable banner; text banner full screen; HTML canvas; pre-roll/post-roll and shakable video. These multiple ad types can also integrate numerous calls-to-action including: click to call; click to app stores; click to email; click to landing page; click to buy and click to map.

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