In an increasingly crowded Microsoft Teams marketplace, telecom resellers need to think beyond basic calling and video solutions. To stand out and stay relevant, resellers must adopt smart, strategic approaches that go beyond functionality to deliver measurable business impact.
By leveraging AI, optimising hybrid telephony models, and enhancing compliance, resellers can differentiate their offerings, drive customer loyalty, and increase revenue. Here’s how:
1. Offer call analytics and recording to unlock new insights
Basic call data isn’t enough for today’s enterprise customers. By introducing call analytics and recording into a Microsoft Teams proposition, resellers can offer their clients valuable insights into employee performance, customer interactions, and compliance adherence.
Why it matters: Providing deeper insights makes resellers indispensable to their customers, offering actionable intelligence that drives smarter decisions.
2. Leverage AI for smarter, scalable insights
AI-powered analytics are transforming the way businesses interpret call data. By integrating AI-driven call recording and analytics into their portfolio, resellers can help customers identify patterns, flag policy breaches, and ensure compliance - all without manual effort.
Pro tip: Position AI insights as a way to reduce operational overhead for customers while improving service quality.
3. Solve hybrid telephony challenges with unified analytics
Many enterprises are adopting hybrid telephony models that combine Teams Calling with legacy PBX systems and third-party contact centres. Resellers can add significant value by providing unified analytics that aggregate data across all platforms. This ensures enterprises have a complete, real-time view of their communications infrastructure.
Why it matters: A unified approach reduces complexity, enhances performance tracking, and simplifies decision-making.
4. Strengthen compliance with integrated security solutions
Compliance is a major concern for customers in regulated industries. Resellers can differentiate themselves by offering secure call recording and analytics solutions that seamlessly integrate with compliance frameworks. These solutions ensure compliance with evolving regulations, such as MiFID II, and offer secure storage and audit-ready data.
Pro tip: Compliance capabilities open doors to regulated industries and high-value clients.
5. Make your offering easy to access via Microsoft marketplaces
Ease of access is key in a competitive market. Resellers can differentiate themselves by offering their solutions through Microsoft’s online marketplaces and third-party Teams voice platforms. This reduces friction during procurement and speeds up adoption for end customers.
Pro tip: Visibility in marketplaces increases exposure and drives faster sales.
6. Align with Microsoft’s ecosystem to stay future-proof
Microsoft’s ecosystem is constantly evolving, and resellers who stay aligned with these innovations will remain competitive. Leveraging Microsoft Graph API allows resellers to provide advanced analytics, real-time call queue insights, and detailed call journey analysis. Staying in sync with Microsoft’s ecosystem ensures that resellers continue to offer cutting-edge solutions.
Why it matters: Future-proofing portfolios ensures long-term relevance and customer satisfaction.
Standing out in a competitive market is easier than you think
By implementing these six smart strategies, telecom resellers can differentiate their offerings, boost customer retention, and drive long-term growth. In a fast-evolving Microsoft Teams landscape, staying ahead means embracing innovation and delivering solutions that truly make a difference.
Resellers who integrate AI, prioritise compliance, and leverage omnichannel insights will not only meet customer expectations but exceed them - securing their position as trusted partners in the Microsoft Teams ecosystem.
Get started right away by partnering with Tollring for the ultimate Microsoft Teams analytics.