Orange UK has announced the introduction of a significant new mobile virtual network operator (MVNO), Globalcell, a service for Eastern Europeans living in the UK.
The service offers customers unique SIM-only pre-paid service bundles with all customer interaction conducted in the customers’ native language, which includes Polish, Russian, Lithuanian, Slovak and English. It follows four other wholesale successes from Orange – Blyk, IDT, 3 national roaming and most recently Cable &Wireless’ new fixed mobile convergence (FMC) service. This brings the total MVNO customer base on the Orange UK network to more than 2.5 million.
Marc Overton, vice president of new business for wholesale and strategy at Orange, commented on the deal: “Partnering with exciting MVNO’s such as GlobalCell not only demonstrates our desire to become the network partner of choice for new and existing MVNOs, but also extends the Orange reach to much broader segments of the market.”
Rochus Schreiber, managing director at GlobalCell, added: “We are delighted to work with Orange, a partner with strong customer focus. Our goal is to make life for our subscribers easier by offering different types of services in their native language. With support from Orange we deliver a new customer experience for Eastern Europeans in the UK.”
Overton continued: “With the broadest 3G coverage and the largest integrated mobile data network of all the operators, our network is one of our greatest assets and will receive continued investment to ensure it remains the best in the UK.”